Several factors associated with a more global world strengthen the incentives for action toward greater gender equality:
- Gender
inequality is more costly in an integrated world because it diminishes a
country's ability to compete internationally—particularly if the
country specialises in female-intensive goods and services.
- International peer pressure has also led more countries than ever to ratify treaties against discrimination.
- Growing
media exposure and consumers' demands for better treatment of workers
has pushed multinationals toward fairer wages and better working
conditions for women.
Globalisation is shifting gender roles and norms:
- Increased
access to information, primarily through television and the Internet,
allows countries to learn about social mores in other places, which can
change perceptions and promote the adoption of more egalitarian
attitudes.
- Economic empowerment for women reinforces this
process by promoting changes in gender roles and allowing women to
influence time allocation, shift relative power within the household and
exercise agency more broadly.
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- NJELEKA DANIEL TEKU/BEDCP/101619
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